Question 1

What is DOOH advertising?

Accepted Answer

Digital Out-of-Home (DOOH) advertising uses digital screens in public spaces — roads, malls, metros, tech parks — to display ads. Anok Media makes DOOH programmatic, with real-time bidding and AI-driven placement across India.

Question 2

How does Anok Media pricing work?

Accepted Answer

Anok Media uses dynamic pricing similar to Uber's surge pricing. You pay based on real-time demand for impressions, time slots, and location. High-demand zones cost more during peak footfall hours and less during off-peak times. CPM starts from ₹85.

Question 3

Where are Anok Media displays located?

Accepted Answer

Anok Media operates digital billboards across Bangalore, Mumbai, Delhi, and 58 Indian cities — placed in high-footfall areas including roads, shopping malls, metro stations, tech parks, and retail outlets.

Question 4

Who founded Anok Media?

Accepted Answer

Anok Media was founded by Varneeth (CEO) and Sumanth (CBO), with a leadership team based in Bangalore, Karnataka.

Question 5

What is the minimum budget for DOOH advertising on Anok Media?

Accepted Answer

Anok Media offers programmatic DOOH advertising starting from ₹85 CPM. Campaigns can be scaled up or down in real time, and you only pay for verified impressions when your target audience is present.

Question 6

How does Anok Media measure ad performance?

Accepted Answer

Anok Media provides true ROI telemetry by cross-referencing digital conversions with offline exposure timestamps. The platform tracks footfall, impressions, demographic data, and conversion attribution with 99.2% accuracy.